Most Valuable Promotions has signed Mizuki Hiruta (Mimi to her fans), the undefeated WBO and Ring super flyweight world champion out of Okayama, Japan. MVP announced the deal on X Thursday afternoon, and co-founder Jake Paul quote-posted it about half an hour later with a two-word framing of what he thinks this is: “The takeover.”
Hiruta arrives at 11-0 with 2 KOs, holding two belts at 115 pounds and carrying a resume that MVP was happy to list in full. She was named The Ring’s 2025 Female Fighter of the Year, she’s a four-time Japan Female Fighter of the Year, and she has made seven successful world title defenses. Do the arithmetic on that last one. Seven defenses inside 11 pro fights means at least eight of her bouts have been world title fights, which tells you how early she was thrown into the deep end and how consistently she swam.
MVP’s announcement pitched her as one of the best pound-for-pound fighters in the world and tied the signing to a broader push, closing with the line that the future of women’s boxing is global. In a follow-up post, the promotion quoted its co-founders, Paul and Nakisa Bidarian, on the deal: “Mizuki Hiruta has everything it takes to become a global superstar.” The same post credited her with the charisma to cross over beyond the sport, which is promoter language, but it’s also clearly the plan.
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Hiruta set her own bar in a short clip MVP posted. “I want to be a one-of-a-kind SUPERSTAR! I want to be a CHINGONA! No pasa nada!” she said. A Japanese champion announcing herself in Mexican slang is a pretty good sign she already understands that marketing travels further than belts do.
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What the announcements didn’t include is a fight. MiddleEasy noted that details on her MVP debut haven’t been released, so there’s no opponent, date, or venue yet. Boxing News also ran the signing, framing it around the Female Fighter of the Year award that came first.
My quick take: two knockouts in 11 fights means this is a boxer who wins rounds and banks decisions, and that’s an interesting fit for a promotion built on spectacle. I don’t see it as a problem. I spend most of my week arguing that the flyweights are the most technically interesting fighters in combat sports and that people who only watch for finishes are missing half the show, so a 115-pound champion with seven defenses on her record is exactly the kind of fighter I want a big promoter pushing. The risk sits with the matchmaking. If MVP’s first move is a soft, highlight-friendly opponent to build a clip reel, they’ll be wasting the one thing Hiruta has already proven, which is that she can beat world-level opposition over and over. Put her in with a real contender in her debut and let the decision win sell itself.
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