Eddie Hearn has seen enough of Dana White’s boxing project to hand out a grade, and it’s one most outlets have to asterisk. The Matchroom promoter said Zuffa Boxing’s first year has been “total dog sh*t,” according to a Yahoo Sports report published Tuesday, Nov. 10.
That line is the whole public record so far. The available material doesn’t lay out the specific complaints behind it, whether that’s the cards, the matchmaking or something else. Read it for what it is: a rival boxing promoter putting the boot into a newcomer in as few words as possible.
The target
White co-founded Zuffa Boxing in 2025 and serves as its promoter. Everywhere else in combat sports, he’s the established boss. He has run the UFC since Frank and Lorenzo Fertitta bought it for $2 million in 2001 and named him president. He co-created The Ultimate Fighter in 2004, stayed on through the $4 billion sale to a WME-IMG-led group in 2016, and became CEO in 2023 when the company was restructured under TKO Group Holdings. He also runs Power Slap, the slap fighting promotion he founded in 2022, and Meta elected him to its board in 2025.
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Boxing is the one room where he’s still the new guy. Hearn just told him the first lap went badly.
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A strange week for White
The shot lands at the end of a week when White was busy somewhere else entirely. The Spectator Index and Pop Base both posted on Nov. 7 that Donald Trump had offered White the White House press secretary job. On Nov. 9, White walked into the briefing room with Trump, and a post from Eric Daugherty quoted him saying, “I’ve ALWAYS wanted to do this! WHO has the first question?!” Aaron Rupar posted that same evening that the briefing ended with White turning the job down.
The sources don’t show any reply from White or Zuffa Boxing to Hearn yet. White spent Monday fielding questions at a White House podium. This is the one he hasn’t answered.
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