“And we can f*cking do it.”
That was Dana White’s closing offer to Eddie Hearn, according to MMA Fighting, which posted its Morning Report on X on Monday, November 9. The report’s headline says White shot down a rumored $10 million Misfits Boxing proposition and told Hearn to meet him in a gym if he wants to settle things.
Yahoo Sports carried the same Morning Report. Boxingnews.com ran its own version under the headline “Dana White Shoots Down Hearn Boxing Rumor,” which tells you the story has crossed over from MMA coverage into boxing coverage.
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What’s confirmed, and what isn’t
The confirmed part is short. White, the UFC CEO, dismissed reports that he was involved in the $10 million Misfits Boxing idea. Then he turned his attention to Hearn and pointed him toward a private gym instead of an arena.
The headlines don’t say who floated the $10 million figure, what kind of fight it was attached to, or how Hearn’s name ended up in it. Any version of that rumor circulating right now is unconfirmed. White has now publicly denied his part in it.
Why the gym matters
White has run the UFC for a long time, and Hearn is one of the loudest promoters in boxing. When two men like that trade shots, the usual endgame is a press conference and a pay-per-view price. White’s proposal goes the other way. A private gym means no gate, no broadcast and no Misfits card. Read it however you like, but it sounds like a man trying to make a money story disappear by taking the money out of it.
That’s also why the line landed. White could have stopped at the denial. Instead he added a dare, and the dare is what MMA Fighting put in its headline.
What happens next
Nothing is booked, and none of the reports so far include a response from Hearn. The rumored $10 million is off the table, at least as far as White is concerned. The only offer still standing is a gym with no cameras and two promoters who’d have to show up themselves.
