Dana White wants Eddie Hearn in a gym, and he’s letting the boxing promoter choose which one. In a clip posted Saturday, Nov. 7 by Championship Rounds on X, the UFC CEO called Hearn a bum, said he’s never boxed, and offered to settle their feud wherever Hearn picks in London.
“Eddie Hearn’s a bum, he’s never boxed... If Eddie Hearn wants to fight, he can pick the gym here in London, we’ll go down to the fcking gym, and we can fcking do it,” White said.
The clip doesn’t include the question that set White off, and it doesn’t include any reply from Hearn. So as of Saturday this is a one-sided dare. The “here in London” line places White in the city, which means Hearn doesn’t even have to cover a plane ticket if he wants to take him up on it.
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A Busy Week of Dana Talking
The Hearn shot capped a stretch where White seemed to have a microphone near him every few hours.
On Nov. 4, White said Islam Makhachev had verbally agreed to fight Carlos Prates in January before pulling out. “Yeah, it was verbally agreed,” White said, per a clip shared by Dovy on X. He added that he likes active champions: “I like when guys fight a lot, being the champ I’m not expecting you to fight 3 times a year but twice would be nice.” In a separate clip via The Mac Life, White warned that a champion sitting out can back up a division full of guys who want a title shot.
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That same day, on Jim Rome’s show, White said the UFC is building Ilia Topuria’s return. “He’ll come back in early 2027. We’re working on that,” he said. He also admitted to Rome that he gave Josh Hokit some tough matchups after Hokit said things White didn’t care for. “I didn’t like some of the things he said, so I might’ve threw some tough guys at him,” White said.
Then on Nov. 5, Deontay Wilder asked White about his energy levels in the bedroom on Wilder’s own channel. White answered, “I feel like I’m in my thirties.” Wilder topped him: “I feel 19. The things I do, I swear.”
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Sal’s Take
I’ve been asked to price worse fights, but not many. Two executives, no commission, no weigh-in, no tape on either of them that I’ve ever studied, and one guy’s entire scouting report is the other guy saying “he’s never boxed.” That’s a narrative pick with zero data behind it, which is exactly the kind of bet I tell people to skip. If a book ever hangs a line on White vs. Hearn at a London gym, I’ll be at the window betting the prop that it never happens. The fights I’d actually spend money on are the ones White mentioned in passing this week: whoever ends up across from Carlos Prates now that Makhachev is out of the January slot, and Topuria’s comeback, which White pegged for early 2027.
