Kalle Sauerland has decided the cleanest way to end the Dana White and Eddie Hearn feud is to put both men in a ring. The Misfits Boxing boss made what Bloody Elbow described as a formal $20 million offer for the two promoters to box each other, and he made it out loud, mid-interview, with IFL TV’s cameras rolling.
“The whole pot is $20 million, I’ll offer that right now,” Sauerland said. He laid out the terms as winner takes all, 6 rounds of two minutes each, and suggested the two sides skip the usual negotiating theater entirely. “We’ll just coin-toss everything.”
He also took a swipe at how long these things tend to drag on, telling both men to “forget the egos or we’ll never get the fight done and we’ll all be great grandparents by that time.”
How we got here
This idea has been floating around for most of 2026. Hearn, who is 47, spent a good part of the year calling for a boxing match to settle things with White, who is a decade older. The two went back and forth for weeks before both eventually agreed it would be a foolish thing to do, and the concept went quiet.
The feud did not. If anything, Bloody Elbow reported, it has only gotten hotter since they shelved the fight talk. Plans for a meeting between the two this week fell apart, and White denied the pair would sit down for talks at all. Meanwhile, White has pushed ahead with a big promotional campaign for Anthony Joshua vs. Tyson Fury, even though Hearn has spent months pointing to a contract clause he says bars White from acting as promoter.
That was the backdrop when Sauerland sat down with IFL TV, and he seemed amused that the conversation kept drifting away from the heavyweights. “The mad thing is, we’re not talking about who’s going to win Fury or AJ,” he said, before steering into his own pitch.
It would be easy to laugh the offer off, and plenty of people will. But Misfits has a track record of booking fighters well into their 40s, so a pair of promoters in their late 40s and 50s would be an unusual booking more than an unprecedented one for that outfit. Neither White nor Hearn had publicly responded to the $20 million figure as of the reports.
Quick take
I’d bet my press credential this never happens, and I’d also bet Sauerland knows it. Offering $20 million live on a camera costs him nothing and puts his promotion’s name in a story that, until this week, was about Joshua, Fury, and a contract clause. The more interesting fight is the one already underway, where Hearn holds a piece of paper and White keeps promoting anyway. That one has a real deadline, and it arrives when Joshua and Fury finally touch gloves.
