Conor McGregor thinks Sean Weir can be a seven-figure fighter. The BKFC co-owner singled out the Scottish bare-knuckle prospect after BKFC Glasgow, MiddleEasy reported Wednesday, saying he sees major earning potential in Weir coming out of that card.
That’s the headline, and for now it’s most of the story. MiddleEasy’s report doesn’t lay out Weir’s record, who he fought in Glasgow, or the round and time of the result, and I’m not going to fill those blanks with guesses. What the report does establish is who the praise came from. When a man with an ownership stake in the promotion publicly attaches a seven-figure ceiling to one of its fighters, he’s telling you which name he wants on the poster. A Scottish fighter delivering in Glasgow is about the cleanest setup a promoter can ask for, and McGregor knows it.
He also knows money better than most people in combat sports. McGregor founded Proper No. Twelve whiskey in September 2018, and in 2021 Proximo Spirits bought a majority stake in a deal worth up to $600 million, according to Athlon. So when he projects what a young fighter can earn, he’s working from a spreadsheet he has personally lived in.
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The Weir comments land during a busy stretch for McGregor’s own name. MMA Fighting’s Monday Morning Report noted he is still demanding a Max Holloway trilogy bout and nothing else for his UFC return. Jake Paul also put McGregor on his recently shared “Before I rest...” list of targets, alongside Canelo Alvarez, Ryan Garcia, Darren Till and Nate Diaz, MMA Fighting reported. McGregor is splitting his attention between his fighting career and promoting other people’s, which makes it notable that he spent some of it on a bare-knuckle prospect.
No next booking for Weir was included in the report, and BKFC hasn’t been cited announcing one. That’s the piece to watch. Owner praise is a marketing decision. Matchmaking is where it either becomes a career or becomes a quote people dig up in two years.
My take: seven figures in bare knuckle is a promoter’s number until it shows up on a contract, and I’d like to see Weir’s next opponent before I sign off on it. Bare knuckle punishes sloppy defense faster than any ruleset in the sport, and a fighter who gets hyped off one big night tends to get matched against someone who’s been waiting for exactly that kind of fighter. If BKFC gives Weir a legitimate test and he passes it, McGregor’s number starts to look like a forecast instead of a sales pitch. If they feed him soft touches through 2027, you’ll know the praise was mostly about the poster.
